One of the Most Iconic New Hotels In Playa del Carmen

Different and proud of it. With its cosmopolitan elegance and laid-back Playa vibe, The Carmen creates an unparalleled destination for a new breed of luxury travelers. Our modern beach design is an oasis of cool in Playa del Carmen, Mexico bringing the Carmen's signature "reef" to life on land. Your stay on the beach is steps away from Playa's renowned 5th Avenue, with trendy shopping, dining, bars and nightclubs. No cars or cabs needed. Everything is walkable from our new beachfront hotel in Playa del Carmen. Our simple philosophy; deliver a beautiful room, serve the best drinks and food with great entertainment and put our guests' wishes first. You want it, you got it!


Forever Immersed In The History of Playa del Carmen

Playa del Carmen was originally a small fishing town with a terminal for passenger ferry service to Cozumel, an island across the Cozumel Channel and a world-famous scuba diving destination.

  • 2016

    Present Day

    The new owners had architectural drawings and a plan for the property when they closed on the Alhambra Hotel in 2013. Six months after buying the hotel they began reconstruction; but FATE intervened! The owners were introduced to Victor Sanzpont and within 72 hours he proposed a groundbreaking design that the owners could not resist. The look is visionary as it blends the ocean into the hotel. The original plans were "tossed" and Victor Sanzpont's has come to life as "The Carmen Hotel", the coolest beach hotel ever.
  • 2013

    Purchase of the Alhambra Hotel

    On April 1, 2013, the Alhambra was purchased and the Carmen Hotel was born. The new owners decided to make a statement and bring a fresh look to the beach, which had been dominated by traditional architecture. Hiring a world-class architect they set out to build a chic, modern design creating a dramatic and iconic property.
  • 1986

    Construction of the Alhambra Hotel

    The Alhambra Hotel was built at 8th and the beach in 1986, in the middle of the original town of 16 blocks. It was one of the first hotels in the central part of Playa del Carmen located right on the beach.
  • 1980

    Playa del Carmen

    Playa del Carmen's development began in earnest in the mid 1980's centering on Quinta Avenida, or Fifth Avenue, which stretches from 1st Street north to 50th. A pedestrian walkway a block inland from the beach, Fifth Avenue is lined with hundreds of shops, bars and restaurants.